EXPERIENCE

ChowNow | Senior Product Designer | June 2021-April 2024

Working across ChowNow’s three product areas of consumer products, B2B platform, and internal tools, led research and design for large scale projects from discovery through implementation. Collaborated closely with product management and engineering to define project vision, strategy, and timeline across a variety of projects including new restaurant onboarding, diner tipping, and automated marketing.

Led research and design for a complete overhaul of new restaurant onboarding, decreasing onboarding time by 20% and annual operational expenses by a projected $500k/year.

Monstarlab (formerly Fuzz) | Experience Design Lead | July 2018-June 2021

Led design and research for mobile and web applications across various industries and global markets including Germany and the UK. Worked alongside team members to lead client projects and programs, producing work as well as delegating it to others to meet project goals. Mentored emerging talent while still being hands-on and positioning projects for success.

Clients included Sixt, Pret a Manger, CBRE, Convene, CosmoProf

Freelance Product Designer | September 2016-July 2018

Freelance clients included Estée Lauder Companies, SiriusXM, Figliulo & Partners, BBDO

At SiriusXM, I worked across the automotive UI and mobile application teams to ensure consistency across all platforms with a focus on user profiles and messaging.

While at Estée Lauder, I focused augmented reality and virtual try on, serving as the UX lead on native apps and web across several of their brands.

Grey | Senior UX Designer | April 2014-September 2016

In this client-facing role, my responsibilities included strategic development, creative concepting and designing deliverables such as user flows, wireframes, and prototypes. I led UX on mobile apps, responsive sites, and eCommerce solutions, closely collaborating with strategists, art directors, copywriters, and account managers.

Notable projects included a native app for COVERGIRL with 30,000 downloads and 4.5 stars in the App store and an end to end web redesign of GSK brand Alli, which within the first month of launch, resulted in decreased bounce rate by 3%, increased sign-ups by 88%, and increased visits to About page, a brand priority, from 10% to 24.8%.

StructuredWeb | UX Designer | June 2012-April 2014

StructuredWeb is an all-in-one marketing as a service platform. As the sole designer, I collaborated with front end developers, the VP of Product Development, and the VP of Research and Development to design simple and intuitive interfaces. Responsibilities included creating user flows and wireframes, user testing, and writing detailed product requirements. Clients using the proprietary software include Cisco, Steelcase, Westcon, and Comstor.

EDUCATION

B.S. in Industrial Design | Virginia Tech

AWARDS